Cancellations are one of the biggest hidden costs in any sporting business. You can bring in new members every week, but if too many are leaving, growth becomes slow and unpredictable.
The Retention Impact Calculator shows you exactly how cancellations impact your business — and how even small improvements can generate significant financial gains.
What the calculator shows you
By entering a few simple numbers, you instantly see:
- Your monthly attrition rate
- Your annual attrition based on compounding
- How much revenue you lose each month from cancellations
- How your attrition changes when cancellations drop
- Your total savings over 12 months
It turns retention — something most sporting businesses struggle to measure — into a clear, easy-to-understand financial snapshot.
Why it matters
Most sporting businesses underestimate the true cost of churn.
Losing just 20–30 members a month can quietly add up to tens of thousands in annual lost revenue.
The calculator makes this impact visible.
And the best part?
Even a 10–15% reduction in cancellations can significantly improve retention and save thousands over a year.
See your potential savings
The calculator gives you a realistic, data-backed understanding of:
- How you’re performing today
- How much cancellations are costing
- How small retention improvements compound into major financial gains
It’s a simple tool — but for most sporting businesses, an eye-opening one.