and many more across 9 countries encompassing 450,000+ bookings and counting!
Swim School Software to Automate Scheduling and Simplify Management
See how top swim schools use First Class to save time and boost retention
The all- in-one software trusted by leading swim schools to simplify admin, increase retention and deliver a seamless customer experience
Trusted by Industry Leading Swim Schools
What Our Client Says
"First Class has helped us keep everything all in the one place. The customer portal in particular has made things a lot easier with sharing progress and competencies with parents."
"As a small not for profit organisation working in the disability sector, we are highly specialised in our system needs. Lane and his team have been great in helping us customise their system to accommodate for our needs. They have been extremely good at listening and working to understand our business and offering suggestions to help us streamline processes using their system. Highly recommend First Class Software!"
The Next Generation of Swim Lesson Management Software
Running a swim school shouldn’t mean drowning in admin.
Most owners spend up to 20 hours per week juggling schedules, payments and make up lessons manually.
That’s time you could spend on growing your business or however you please.
See How First Class Fixes This
Streamlined Swim School CRM
First Class offers unrivalled software functionality when it comes to swim lesson scheduling.
Customers can register and book lessons via First Class’s online booking links, customer portal, or app. The comprehensive back end allows you to manage bookings on behalf of the customer including new enrolments, class moves, and make-up lessons.
5 key swim lesson booking capabilities available within First Class software
- Using First Class you can restrict specific classes from appearing online for booking.
- You can capture specific enrolment information important to your business as part of the registration process via the custom field feature.
- Automated discounts can be set up to apply to online bookings such as discounts for multiple students and multiple lessons.
- You can automate welcome emails and booking confirmations different class types and levels.
- Your customers can manage make-up lessons via their customer portal or app within the setting parameters you establish
By automating many steps in the registration process, you can save your swim school time and improve the customer experience.
Skill Tracking and Progress Reports
Did you know that 69% of parents rate “lack of communication about progress” as their biggest frustration with their swimming lesson provider?
First Class Software provides an exceptional solution for managing and communicating student progress with ease.
Its intuitive class view allows staff to seamlessly track skill development, attendance, and notes—all from one screen.
Designed for mobile devices like tablets and smartphones, it empowers your team with the flexibility to manage classes from anywhere.
- Effortless attendance tracking
- Comprehensive skill progression monitoring
- Ability to add personalized comments to assessments
- Generate digital certificates with ease
Tailored to Your Swim Schools Needs
We understand that every swim school is unique, which is why our software is highly customizable and flexible.
You can tailor the First Class platform to meet the specific needs of your school, whether that’s creating custom class types, setting pricing and discounts, or configuring automated emails.
You will enjoy a swim school management software that tightly fit’s your needs.
Swim School App and Customer Portal
Give your swim school a professional look with a smartphone app.
First Class software comes with a customer mobile app where your users can manage their lessons and bookings.
Features of the First Class customer app
- See booking information
- See skill progression
- Book new classes
- Make payments
- Report absences
- Book make-up lessons
- Receive push notifications
First Class provides two app options, standard and branded.
A branded app for your swim school
First Class’s branded app service enables you to have a branded app in line with your organisations branding and style guidelines.
This premium branded option is ideal for swim schools who want to give their customers a first class experience and stand out from their competition.
Leverage The Power Of AI
First Class software leverages AI (Artificial Intelligence) to boost the performance of your swim school.
Automate complex touchpoints with customers at the right time.
Receive insights based on the data that help you prevent customer dropout and improve profitability.
- AI-Powered Scheduling
- Smart Notifications and Reminders
- AI-Powered Recommendations
First Class Swim Software Key Features
Class scheduling and management
Student progress tracking and reporting
Parent communication tools (SMS, emails, notifications, etc.)
Online billing and payment processing
Customizable pricing and discount settings
Attendance tracking and reporting
Parent portal and app including online make up lessons
API for connecting with other software tools
Powerful reporting
Digital certificates
Shop/Point of sale feature for selling items such as drinks and merchandise
And much more
Amplify the power of First Class with our specialised integrations
Discover our popular integrations here
Ready to Use on Any Device
And the best part? First Class Swim School Software is easy to use and accessible from anywhere. You can log in and manage your school from your computer, tablet, or phone, making it convenient and flexible for you and your staff.
Not all swim school scheduling software is made equal.
First Class is like having an army of business assistants working to make operating your swim school so much easier!
Comprehensive Onboarding Support for Frictionless Transition
One of the downsides of moving from an old or limited software system is the work required to change.
We make this as easy as possible for you and will have you set up and confident in the system within a few days. Our onboarding and support teams hold your hand every step of the way to make your transition as effortless as possible.
Functionality To Level Up Your Swim School
First Class Software is packed with features to help manage your swim school facility.
First Class is affordable for any swim school and helps you improve profitability by reducing staffing costs and improving customer retention
- Scheduling including weekly and daily views
- Online registration and bookings
- Multi enrolment “cart style checkout”
- Multiple payment processor integration
- Direct debit and one time/credit debit card
- Supports both term based and perpetual business models
- Bulk email and SMS
- Powerful automation for communication
- Tagging Feature
- Powerful discounts including automated discounts for multi class/lesson
- Custom skill tracking and assessment feature.
- Online parent portal
- First Class app
- Branded app option
- Digital certificates
- Enquiry form to direct leads into the software
- Online weekly schedule for displaying on your website
- API
- Xero integration
- Notifications feature
- Shop/POS functionality
- Access control integration
- Area bookings/Venue and facility hire
- World class reporting and analytics.
- more
Check out our most popular blog articles for great tips on growing your swim school business
Secrets to Success with Online Swim School Bookings
Whether you run a term-based or a perpetual style swimming lesson program. Online bookings can be a great way to save time and effort in your swim school whilst improving convenience for the customer.
5 Ways to Cut Your Swim School Admin Time in Half
One of the biggest challenges with managing or owning a swim school is the sheer amount of admin time. Often the workload is so overwhelming that work creeps into the nights and weekends of the business owner.
Essential Cybersecurity Practices for Swim Schools: Protecting Your Small Business
In today’s digital age, even small businesses like swim schools are not immune to cyber threats. A cyber data incident can be catastrophic, potentially leading to significant financial losses, reputational damage, and loss of customer trust.
Discover why First Class is the worlds best swim school software
First Class software services and supports swim schools in 9 countries including the United States, Canada, UK, Australia, New Zealand, and other countries across Europe and Asia.
Whenever you’re ready, here’s how we can help you.
Book a guided demo and have all of your questions answered!