Want to Grow Your Swim School? This Book Can Help.
If you’re running a swim school and looking for ways to grow enrolments, keep more families coming back, and make your business more efficient – Swim School Success is a must-read.
First Class Software Now Supports Apple Pay & Google Pay for Invoice Payments
We’re excited to announce that Apple Pay and Google Pay are now available as payment options for your customers through First Class Software!
12-point Customer Retention Checklist for Swim Schools
Retention is the backbone of a thriving swim school. This practical 12-point checklist covers everything from onboarding and progress tracking to communication and community-building—so you can keep students swimming and families coming back.
Swim School Retention Insights: Term 1 2025 Update
Over the last 12 months, we’ve been tracking customer retention rates across swim schools for each academic term. Our latest analysis explores retention rates for Term 1 2025 (February to April), traditionally a time when families settle back into routines after the summer holidays in the southern hemisphere.
Swim School Case Study: A scheduling hack to save over 30 hours per term
The Swim Academy is arguably Queensland’s largest swim school and one of the largest in the country.
In the back half of 2024, The Swim Academy rolled out First Class software to enhance their customer experience and reduce their admin.