How to Give Your First Class Portal a Custom, Branded Look
Your customer portal is often the first thing families see when booking or logging in. With First Class, you can make that first impression count.
Blog
An easy way to track your active enrolment numbers!
In this video, we explain one of the most important metrics for any swim school business — active students. Understanding how many active students you have at any given time is the foundation for knowing whether your business is growing, stable, or declining.
The Parent Experience: Your Secret Weapon for Retention and Referrals
In the swim school world, we talk a lot about student progress, safety, and skill development. But here’s a reality check — parents are your paying customers, your cheerleaders, and your most powerful marketing team.
Smart Swim Schools: How to Use AI to Save Time, Boost Revenue, and Improve Parent Experience
Running a swim school is rewarding—but let’s be honest, it’s also overwhelming. Between parent emails, scheduling, occupancy reports, and financial spreadsheets, it can feel like you spend more time behind a computer than by the pool. That’s where artificial intelligence (AI) can help.
Want to Grow Your Swim School? This Book Can Help.
If you’re running a swim school and looking for ways to grow enrolments, keep more families coming back, and make your business more efficient – Swim School Success is a must-read.