Blog

We’re excited to announce that Apple Pay and Google Pay are now available as payment options for your customers through First Class Software!

Retention is the backbone of a thriving swim school. This practical 12-point checklist covers everything from onboarding and progress tracking to communication and community-building—so you can keep students swimming and families coming back.

Over the last 12 months, we’ve been tracking customer retention rates across swim schools for each academic term. Our latest analysis explores retention rates for Term 1 2025 (February to April), traditionally a time when families settle back into routines after the summer holidays in the southern hemisphere.

The Swim Academy is arguably Queensland’s largest swim school and one of the largest in the country.
In the back half of 2024, The Swim Academy rolled out First Class software to enhance their customer experience and reduce their admin.

Learn how to create clear, fair swimming lesson terms and conditions. Covering make-ups, cancellations, payments, suspensions, and more.