In the competitive swim school industry, retaining students and ensuring their satisfaction is essential. Customer Health Indexing (CHI) is a powerful tool to achieve this by evaluating the ‘health’ of your customer relationships through various data points.
We explore some emerging trends for swim school businesses in 2025 based on what we are seeing in the industry and within our customer base.
This year, we’ve been tracking customer retention rates across swim schools for each academic term. Our latest analysis explores retention rates for Term 3 (July to September), a period marked by a transition from winter to spring months in Australia and New Zealand.
Customer Retention is arguably the most important factor in a swim school’s success. A small improvement in customer retention can unlock significant improvements in profitability for your business. Less than half of swim school businesses currently measure retention rates.
The Swim Academy in Brisbane Australia teachers over 3000 students across 6 different locations. They use a term-based class model where customers need to re-enrol at the start of each new term.
