Over the last 12 months, we’ve been tracking customer retention rates across swim schools for each academic term. Our latest analysis explores retention rates for Term 1 2025 (February to April), traditionally a time when families settle back into routines after the summer holidays in the southern hemisphere.
The Swim Academy is arguably Queensland’s largest swim school and one of the largest in the country.
In the back half of 2024, The Swim Academy rolled out First Class software to enhance their customer experience and reduce their admin.
Learn how to create clear, fair swimming lesson terms and conditions. Covering make-ups, cancellations, payments, suspensions, and more.
We’re excited to introduce the new user interface for the online bookings functionality of First Class. This update brings a cleaner look, improved usability, and enhanced features that benefit both new and existing customers.
In this case study, we explore how Rainbow Club Australia has benefited from implementing First Class software. Rainbow Club implemented First Class software in June 2022.
