Over the last 12 months we’ve been tracking customer retention rates across swim schools for each academic term. Our latest analysis explores retention rates for Term 4 (October to December), a period that leads into the new year, often bringing shifts in enrollment patterns due to students leaving school or schedule changes.
Running a swim school involves more than just delivering great lessons—it’s about building strong relationships with families and keeping them engaged. Automated emails help streamline communication, reduce admin time, and improve retention rates.
In our last few videos, we’ve been banging on around the topic of customer attention. But there’s really one place to start when it comes to improving your retention results, and that is to measure your retention.
In the competitive swim school industry, retaining students and ensuring their satisfaction is essential. Customer Health Indexing (CHI) is a powerful tool to achieve this by evaluating the ‘health’ of your customer relationships through various data points.
We explore some emerging trends for swim school businesses in 2025 based on what we are seeing in the industry and within our customer base.
