This year, we’ve been tracking customer retention rates across swim schools for each academic term. Our latest analysis explores retention rates for Term 3 (July to September), a period marked by a transition from winter to spring months in Australia and New Zealand.
Customer Retention is arguably the most important factor in a swim school’s success. A small improvement in customer retention can unlock significant improvements in profitability for your business. Less than half of swim school businesses currently measure retention rates.
The Swim Academy in Brisbane Australia teachers over 3000 students across 6 different locations. They use a term-based class model where customers need to re-enrol at the start of each new term.
Discover our branded mobile apps for swim schools, designed to enhance customer experience with features like class scheduling, progress tracking, absence reporting, and instant notifications.
Customer retention is arguably the most important factor in the success of an established business. We compiled a list of the most eye-opening and impactful statistics relating to customer retention that every business owner should know!
